Vytrus is a biotech company that develops actives made from the essence of plants for the cosmetic market. The goal was to modernize the image, making it more attractive, and generating a visual language that could unify the brand through all the touching points. But with the constrain of maintaining the logotype and the product illustrations.
Vytrus has a catalog of cosmetic actives that have been presented with illustrations that represent the plant from where they extract the stem cell, and the mechanism of action that is activated. These illustrations have been the most recognizable image from the Vytrus brand since now, and the company wanted to keep them.