Football Capital Partners

Corporate identity for a new capital and financing company focused exclusively on the football sector.

Given the long naming composed of three words, we decided to separate the brand between an acronym and a description, that could be used together or separated. On the football sector it's also frequent to have brands composed of capital letters, since the clubs and leagues’ names are also too long.

But in terms of brand values, we wanted to go away from the masculine stereotypes from the football world, and we designed an elegant logotype that represents high experience, seriousness and professionalism.

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Istituto Italiano Scuola